Helpful Digital Marketing Articles
Learn how to create SMM campaigns and how they can impact your overall marketing strategy. Like with all aspects of marketing, it mostly comes down to planning and adapting to unpredictable situations.
Integrating your Google Business page for posting new content is a good strategy for local businesses. Since Google has ended their social media platform Google+, they have now included a posting option with their local business maps and google search features.
Flannery O’Conner once said, “A story is a way to say something that can’t be said any other way.” When brands search for the perfect way to tell their audience what they bring to the table, a story is often the best way to sum up all the intangible ways a product or service can improve their lifestyle. But for those who work in the data-driven world of business, incorporating storytelling into your content marketing can have a learning curve.
The “cookie law” or General Data Protection Regulation (GDRP), is in place to protect consumer privacy while they are online. Make sure you are in compliance with this updated law that went into effect on May 25, 2018.
Don’t overlook your structured markups, i.e., rich snippets when creating or updating your website content. It can make you far more understandable to the search engines and more visible to your audience through consistently high rank in SERPs.