3 Tips for Building Email Marketing Campaigns that Work

by | Mar 7, 2024 | 0 comments

Did you know that the average return on investment through email marketing is $36 for every dollar invested? Local View has helped numerous small businesses achieve remarkable success through strategic email marketing campaigns. Partner with us and unlock the power of email to reach new customers, boost engagement, and drive sales growth.


I. Benefits of Email Marketing for SMBs:


Increased Brand Awareness and Customer Engagement:

Foster deeper connections with your audience, nurture brand loyalty, and keep your business at the forefront of their minds through engaging email marketing campaigns. This powerful tool allows you to build relationships, share valuable content, and ultimately, convert interest into action.

Improved Sales and Conversions:

Cost-Effective Marketing Channel:

Compared to other marketing channels, email marketing offers exceptional value for your investment. Local View helps you maximize your ROI with cost-effective email marketing strategies.

Measurable Results:

Track the performance of your email campaigns in real-time with Local View’s expert guidance. Gain valuable insights into open rates, click-through rates, and conversions to refine your strategy for optimal results.

III. Getting Started with Email Marketing:


Building your email list:

Local View helps you build a high-quality email list through engaging website opt-in forms, valuable lead magnets, and strategic social media integration. We adhere to strict anti-spam regulations and never recommend purchasing email lists.

Segmentation and targeting:

We help you segment your audience based on demographics, interests, and purchase history. This allows you to send personalized and relevant email content that resonates with each recipient, increasing engagement and conversion rates.

Crafting compelling email content:

Local View’s experienced copywriters create attention-grabbing subject lines, preheader text, and email designs that capture your audience’s attention and encourage them to take action. We focus on providing valuable content that educates, entertains, and inspires your subscribers.

Call to action (CTA):

Our team crafts clear and concise CTAs that guide recipients towards the desired action, whether it’s visiting your website, making a purchase, or subscribing to your blog.


IV. Tips for Successful Email Marketing Campaigns:


Maintain email frequency and consistency:

Local View helps you establish a consistent email schedule that keeps your brand at the forefront of your audience’s mind without overwhelming them. We recommend sending targeted emails at regular intervals to maintain engagement.


In today’s mobile-first world, ensuring your emails display flawlessly on all devices is crucial. Local View designs responsive emails that look great on desktops, tablets, and smartphones.

Comply with anti-spam regulations:

We guide you through the essential steps to comply with anti-spam regulations, including obtaining explicit consent from subscribers and providing clear unsubscribe options in every email.

Track and analyze results:

Local View empowers you to track key metrics like open rates, click-through rates, and unsubscribe rates. We help you analyze this data to understand what’s working and what needs improvement, allowing you to continuously optimize your email marketing strategy for maximum impact.


Email marketing remains a powerful tool for small businesses to connect with their audience, nurture leads, and drive sales. Partnering with a trusted digital marketing agency like Local View empowers you to leverage the full potential of email marketing and achieve your business goals. 

Contact us today for a free consultation and discover how we can help you craft a winning email marketing strategy that drives real results. Get an email marketing audit with Local View to receive a comprehensive analysis of your current email marketing efforts and personalized recommendations for improvement. Let’s help you unlock the growth potential of email marketing for your business!