Why You Should Consider Local Service Ads as a Small Business

by | Dec 26, 2023 | 1 comment

Finding the right advertisement platform to reach local customers is a game-changer for businesses. Google offers nine ad options, but one that stands out for local businesses is Local Service Ads (LSAs). In this article, we’ll talk about why LSAs beat other Google Ads, what businesses can benefit from LSAs, and talk about why good Google reviews really matter.

Why Choose Local Service Ads Over Display or Search Ads?

Small businesses face a unique set of challenges against big, corporate bidders when it comes to online advertising. While other types of Google Ads offer visibility on a broader scale, LSAs cater specifically to the local market, providing distinct advantages for small enterprises.

Benefits of Local Service Ads for Small Businesses:

    1. Only for Local Businesses: Big corporate competitors may have ads that are big and flashy, via search and display ads. However, they are not eligible for LSAs since they are on a national scale. This hyper-local targeting ensures that small businesses connect with customers in their local community who are more likely to convert.
    2. Cost-Effective Pay-Per-Lead Model: With LSAs, small businesses only pay when they receive direct inquiries or bookings through the ad. This pay-per-lead model ensures that advertising dollars are spent efficiently, a crucial factor for businesses with limited budgets.
    3. Quick Local Decision-Making: If your small business relies on customers making quick, local decisions (like choosing a local plumber or handyman), LSAs align perfectly with the pace of such transactions.
    4. Enhanced Google Maps Visibility: LSAs seamlessly integrate with Google Maps, providing businesses with a visually prominent map pin. Here, potential customers can see critical information, reviews, and even book services in Google Maps.

Types of Businesses That Benefit from Local Service Ads

Local Service Ads work well for all sorts of service businesses. If you’re a plumber, electrician, HVAC tech, locksmith, or even someone in home improvement, lawn care, or pet services, these ads can boost your online presence. If your business relies on quick decisions and local customers, LSAs are made for you.

Why Google Reviews Matter for Local Service Ads

Having happy customers leave good reviews on your Google profile is a big deal. These reviews show how good your services are and make people trust you. When your LSA shows up, and it has a bunch of stars next to it, people notice. It’s like saying, “Hey, we’re good at what we do, and others say so too!”

Encourage your satisfied customers to leave reviews. It not only makes you look good online but also helps your business show up higher in local searches. People are more likely to click on your LSA if they see others have had a good experience with you. Many digital marketing agencies, including Local View, offer an email and SMS text service, asking customers to leave a review. We recommend Customer Voice, linked here

Wrapping It Up

In the world of online ads, LSAs are the secret sauce for getting local customers. They’re like a direct line to people in your area who need your services. Make your ads look good, respond quickly, and get those positive reviews rolling. It’s not just about being online; it’s about being the go-to choice for people in your community. Take your business to the next level with LSAs – it’s like having a spotlight on your business in your neighborhood!

To get started with Local Service Ads or find out more information, sign up for a free digital marketing consultation today.