An Introduction to Twitter Marketing Strategy

by | Jan 6, 2023 | 2 comments

“Twitter? Really…do I have to?”

We get it. Twitter may seem like a passing trend but it is much more.

Recent data from DemandSage confirm that Twitter has about 450 million monthly active users. It has 237.8 million monetizable daily active users. Statistics show that 38.5% belong to the age group of 25-34; with 56.4% male audience and 43.6% female audience.

If you’ve been waiting on the sidelines, hoping this will go away, it’s time to roll up your sleeves and get in on the Twitter party.

At Local View, we’ve found a Twitter marketing strategy that helps businesses communicate their unique story, engages customers, and boosts traffic.

5 Keys: Twitter Marketing Made Simple

When you see the blueprint of Twitter Marketing, you’ll realize that getting social media marketing for your business just got a whole lot easier.

Here are the 5 keys to getting the most out of Twitter marketing.

Key # 1. Take a Pulse Check

What is your current status with Twitter? Do you have an existing account? How much are you using it? What is the level of engagement?

Many business owners are a little shocked to find out that one or more employees have Twitter accounts. If this is the case, determine how active the account is and start to put some organization-level brand guidelines in place.

Key # 2. Identify Twitter Goals

As with other parts of your business, having clear goals is the seed for growing a successful outcome.

SMART goals are a great way to get started. SMART is a handy acronym for Specific, Measurable, Actionable, Relevant, and Timely. In other words – get into the nitty-gritty numbers and measurements so you’ll know when you hit the targets.

Key # 3. Establish a Style Guide

If you’re a solo entrepreneur, your style guide is probably in your head. This is natural. Yet, as your business grows, it’s critical to get those guidelines into a style guide.

This guide will help your business achieve a consistent method – whether you make a post or a new team member is at the helm.

Key # 4. Organize a Content Calendar

In other parts of your business, you’ve got a strategic plan and calendar—and social media is no different. It’s a lot easier to stay organized and on track when you separate the two functions: strategic planning and content creation.

A social media calendar helps you plan the key elements for success:

Key # 5. Decide on Roles and Responsibilities

Who is doing what?

Ask your team for ideas and input. Decide together on roles and responsibilities.

If you’re strapped for time and adding Twitter just feels overwhelming – consider outsourcing your social media marketing to experts. Skip the hassle and keep your team focused on what they do best.

3 Tips To Get Top Results with Twitter

Twitter is a terrific way to engage with your audience, win attention, and boost visibility.

1. Get Visual

Twitter is a place where you can get radically more input from infographics, photos, and videos. According to AdEsperesso, Tweets with images get three times as much engagement as just text. Tweets with videos are recognized as getting about ten times as much engagement.

If there was ever a place to employ short-form videos, it’s in your Twitter marketing strategy.

2. Go Mobile

Design your tweets for the mobile viewer. According to Hootsuite, 93% of video watchers are viewing on a handheld device.

3. Get Into Polling

Twitter polls help you get direct feedback. You can discover valuable information about opinions, feedback, prototype ideas, likes, and dislikes. While this isn’t a replacement for more robust quantitative surveys and qualitative research, it is a great way to engage with your audience.

Twitter polls are easy, fun, and simple. You can help people express strong opinions – and keep the conversation flowing.

How To Expand Twitter To Market Your Business

At first glance, it seems like Twitter is just about sending a message now and then. But, in reality, there are a lot more features available. Depending on your business, some of these may be just the tool you want to communicate with your audience.

Explore Twitter Trends

Twitter trends help you understand the key hot topics. With your finger on the dashboard of trends, you can design messages that are relevant at each moment.

Create Twitter Circles

A Twitter Circle offers a way to communicate to a small audience of up to 150 participants. This kind of elite conversation is attractive to people who want to be in the know. Think of influencers in your industry who would love to be in your inner circle.

Ignite Twitter Communities

A community is a group of people who want to develop meaningful relationships. This isn’t a place for sales, conversions, or pitching. Instead, look for like-minded people who share your values, priorities, and business interests.

A community can help you boost your brand’s visibility. For example, if you’re a small business owner with a physical therapy practice, you could create a Twitter community for physical therapists, massage therapists, and exercise equipment manufacturers.

You can share content and talk about what works to support your clients’ fitness objectives.

Engage in Twitter Spaces

Twitter Spaces is a way to have live audio chats. You may want to hold conversations for live conversations with your audience. Want to establish your brand as a thought leader? Hold industry conversations in Twitter Spaces.

In Conclusion 

Looking to boost your business? With these tips, you have a simple introduction to a complex topic.

Let’s talk about the best approach for your business to take with Twitter. The team at Local View is ready to help you plan, design, and implement a powerful Twitter Marketing Strategy that gets results. Let’s talk today.