Social Media Marketing Your Business

Whether you’re currently using Social Media to market your business, or considering it for the first time, this page should provide you with some fresh, new insights. You’ll also have access to a free PDF presentation on Social Media Marketing.

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Before we get into the nitty-gritty, keep this in mind: No matter what the size of your business, you can easily fit social media marketing into your budget. For instance, you can boost a Facebook post for your business for as little as $1/day and greatly expand your reach. We’ve seen some $1 drip campaigns reach as many as 5400 people a month with 850 website clicks. While this may be the exception, it should give you an idea of the possibilities.


Now for some basic marketing definitions. We’ll call them The Big Three, although there are really only two.

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Social Media Marketing

This is a marketing strategy in which your goal is to increase website traffic and/or draw attention to your business through social media sites such as Facebook, Instagram, TikTok, Twitter, etc. Your efforts are centered on creating content that attracts the viewers attention and encourages them to share it across their social networks.”

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Green Engagement Marketing
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Engagement Marketing

The keyword here is “engaged.” You goal is to directly engage with your customers in such a way that they’ll become a loyal part of your brand. Some examples are loyalty programs, social media contests, actively collecting and responding to customer feedback, sponsorships, etc.

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Experiential Marketing

This is just another word for Engagement Marketing, with the keyword now being “experience.” Here you can let your creativity go to the max as you strive to give your customer a great experience that’s associated with your brand.

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The Goal for Small Businesses

Bottom line, you’re going to want to provide a socially engaging experience for all of your clients and future clients. The current digital and non-digital tools you have at your disposal are website automation, email marketing, social media, text messaging, that old standby, the phone call, and your own creativity. When using these tools, keep these five principles in mind.

5 Key Principles of Social Media Marketing


social relationships. This is the first step in creating your new leads.


social relationships. Your posts to social media should provide something of value to your clients.


social relationships. You’ll want to stay on top of those relationships and ensure that they are positive, thereby gaining loyal customers.


social relationships. Consistently interacting with your clients develops trust.


social relationships. Being pro-active in social media produces sales.

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Social Articles

4 Helpful Social Media Tips

Here are some tips that will get you off on the right foot when promoting your business using social media.

How To Maximize Your Organic Reach

Fortunately, there are steps you can take to tackle the decline of your organic reach. Click here to learn more.

Creating An Effective Twitter Strategy

With some 330 million monthly users, Twitter is still an excellent way to reach a global audience and develop meaningful connections. Click for more details.

Social Media Shifts

Thanks to algorithm changes across Facebook, Twitter, and Instagram, there’s been a dramatic decline in organic impressions. Click for more details.

Changes to Facebook's Algorithm

Fewer and fewer people are seeing business and publisher posts, so fewer people are interacting with these posts. Click for more details.

Free Social Media Marketing PDF

Need help getting started with social media marketing? Download our FREE social media marketing guide here.

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