With some 330 million monthly users, Twitter is still an excellent way to reach a global audience and and to develop meaningful connections. When developing an effective social media marketing strategy, this is a platform that’s certainly worth including. Currently, Twitter’s algorithm-based timeline highlights the best tweets users missed while they were away from Twitter, along with some other recommendations. But the rest of the timeline is based on reverse-chronology. Twitter also highlights tweets from accounts that users interact with the most and shows tweets gathered from accounts that are part of a list curated by the users.
To improve your organic reach on Twitter, there are a number of steps you can take. Using hashtags can make your tweets more discoverable and is a great way to reach people who don’t already follow you. According to Twitter, tweets with images get 35% more retweets, while independent studies show the figure to be as high as 300%. Whatever the case, to get more engagement, it’s it’s important to use photos and infographics. For customizable graphics that look great on Twitter, start using Twitter Cards.
Video is particularly effective on Twitter, as tweets with video receive 2.5 times more replies and 6 times more retweets. Polls and competitions are also effective tools to encourage engagement.
The organic reach of social media platforms is continuously declining and the focus on paid-for content is increasing. However, there are steps you can take to maximize your organic reach across all social platforms. Focusing on creating high-quality content that encourages engagement, using more video, and diving into analytics to adapt and refine your strategy are all worthwhile steps to take. By planning and adapting your strategies, you’ll ensure that you’re making the most of your organic reach.