What Is Constant Contact?

Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer bases and nurture relationships. This software is an all-in-one solution that allows small businesses to grow brand awareness, stay in touch with their customer base, and drive sales through email marketing. To learn more about email marketing in general, check out this article.

This software helps you drive more customers to your door with a powerful, yet easy-to-use email marketing tool that’s affordable and user-friendly — it doesn’t take a lot of time or money to get big results!

Every account comes with great-looking email templates that are mobile-responsive and can be easily customized to match any brand. With list management tools, you can grow your email list and sync contacts with our integration. And with real-time reporting, results will always be measurable.

In this article, I will lay out the features and benefits of the Constant Contact email marketing software so that you can make an educated decision on whether it is the right solution for your business or not.

Building a List and Sending Emails

More contacts, more customers. With Constant Contact you can collect email addresses from your website, from Facebook, through mobile, and much more — so the business reaches more and more people. With emails designed to engage, the modern, mobile-optimized templates and drag-and-drop editor make it easy to create, customize, and send emails that engage customers on every device!

Marketing Automation

Automated emails are a great way to stay engaged with your contacts and save yourself some time in the long run. The Welcome Email, Automated Email Series, and Birthday and Anniversary Emails can be automatically sent to your contacts based on specific triggers, and once you take some time to customize them, you won’t have to think about them again until you’re ready to change the content. Additionally, you can trigger an email to automatically resend to contacts who don’t open it while you’re scheduling it to send the first time.

You can use a single type of email automation or a combination of features to achieve your marketing goals. Here’s what you need to know to get started:

  • Welcome Email
  • Automated Email Series
  • Birthday and Anniversary Emails
  • Resend to Non-Openers

Customer Segmentation

A big piece of email marketing that is often overlooked is taking care of your contact lists and embracing segmentation. Segmenting your contacts and sending more targeted emails are marketing best practices, especially if your list is large or you have several audiences you keep in touch with. Let’s take a look at everything you need to know about segmentation and how it can help your contact lists. 

Segmentation is dividing your contacts into groups based on information like their location, interests, or preferences on products or services. These more targeted lists can be created based on anything that makes sense for your business. For example, if you’re a restaurant that has multiple locations across the US, you should have smaller contact lists based on each location. Think about it: If you send an email about a special dish that’s now available in your California locations, but not in your Massachusetts locations, that immediately makes the content irrelevant to your Massachusetts contacts.

Tracking and Reporting

Track your email marketing results in real time and improve them in no time! Our email marketing service provides real-time tracking tools that report who’s opening, clicking, and sharing your emails—so you can plan your next steps.

With comprehensive reports you can see your email opens, clicks, bounces, and more, and interpret your campaign’s performance! Use the information in your reports to find out what’s working when you send out your emails. Start with high-level statistics for multiple emails on the Reporting tab, then dig deeper into the details of a single campaign.


Take A Look Inside Constant Contact

More Features and Benefits

  • Unlimited Emails
  • Customizable Templates
  • List Building Tools
  • Pop Up Forms
  • Tracking & Reporting 
  • Images Library
  • 1 GB File Storage
  • Marketing Calendar
  • Email Scheduling
  • Contact List Import
  • List Segmentation
  • Facebook Lead Ads
  • Apps & Integrations
  • Learning Resources
  • Dynamic Forms
  • Event Marketing Email Automation
  • A/B Testing
  • Surveys & Polls

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