Trending Brand Colors of 2022 – Local View

by | Business Development, Digital Marketing, Social Media

Are you thinking of a rebrand for the year 2022? Or just looking at trending brand colors for next year? Whatever your reason, here’s an article on what colors will be super popular in 2022 and how you can incorporate them into your life!

Pastels

Pastels, the perfect color scheme for springtime.

In 2022 expect to see these pretty colors used in a more adventurous way and year round – not just seasonal. Geometric designs, paired with neon hues and utilizing a maximalism design style. That’s right, make pastels bold! Popular places you’ll see pastels:

  • Apparel

trending brand colors 2022 local view

  • Websites & Logos

trending brand colors 2022 local view   trending brand colors 2022 local view

  • Accessories

trending brand colors 2022 local view

Light, Airy & Earthy

Who doesn’t love a good, muted & neutral color palette?

On the flip side of pretty pastels is the light, airy and earthy vibe. This is a great contrast to the bright, retro color palettes that we have been seeing of late. You will begin to see a lot of natural hues incorporated into everyday life. Where will you likely see these colors?

  • Interior Design – this color palette for interior design gives a fresh and relaxing feel.

trending brand colors 2022 local view

  • Social Media Design – a laid back and open social media aesthetic is what you get when you pair neutral colors with social posts.

trending brand colors 2022 local view

  • Weddings – this has been an ongoing trend in the world of weddings. Give us all of the boho vibes!

trending brand colors 2022 local view

Jewel Tones

Make a statement with jewel tones.

Bold, bright and beautiful is how I would describe this color trend. Polar opposite from the light, airy and neutral trend, jewel tones give off a rich and deep toned atmosphere. Many describe jewel tones as moody. This color trend is versatile. You will see it being utilized for:

  • Brand Packaging

trending brand colors 2022 local view

  • Logos

trending brand colors 2022 local view

  • Beauty

trending brand colors 2022 local view

Vintage Floral Vibe

Floral is my jam.

Yes, floral can be a color. The color of when you walk through a garden and your senses are stimulated with hues of lavender and muted oranges and reds. The happiness it brings out in people is infectious. Take those happy colors and mix them with de-saturated color palettes and you get a vintage vibe. Where will you find these colors?

  • Art

trending brand colors 2022 local view

  • Brand Packaging

trending brand colors 2022 local view

  • Websites

trending brand colors 2022 local view

Pantone Color of the Year: Very Peri

Now, what we’ve all been waiting for… the Pantone color of the year for 2022:

trending brand colors 2022 local view

Since Very Peri is the color of the year, you will see it incorporated throughout many designers’ work whether that be graphic work, event design, you name it. Here you’ll find that pantone.com paired Very Peri with multiple other color palettes, almost all similar to the color palettes that will be trending in 2022 (Balancing Act – Pastels, Wellspring – Light & Airy, The Star of the Show – Neutral, Amusements – Jewel Tones). Will you be hopping on any of these color trends to enhance your brand or personal style?