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The Science of SEO

Written by David Cuff

April 13, 2015

 

what-is-keyword-research

There is a common misconception that SEO (search engine optimization) is merely content based. What do I mean by that? Many try to “get hits” or bring traffic to their page by overstuffing keywords/tags or replicating content found on other sites.

Here’s a shortlist of some important details of SEO:

  • Know your business. Know your audience.
  • High-quality, original content is always good.
  • Original video content will also help decrease your bounce rate.
  • User experience is everything. If your website is frustrating to use (especially on a phone), your potential customers will likely take their business elsewhere.
  • Build Online Authority. Is your website linked as a source by other websites?
  • Keep keywords in the URL too. A numbered blog post is less than ideal for SEO. Blog posts and other links should include keywords in their URLs.

While this is only a shortlist, our SEO tools and services are proven to increase ranking and traffic to your websites.

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