what-is-keyword-research

There is a common misconception that SEO (search engine optimization) is merely content based. What do I mean by that? Many try to “get hits” or bring traffic to their page by overstuffing keywords/tags or replicating content found on other sites.

Here’s a shortlist of what can be described as the essentials of SEO:

  • Know your business. Know your audience.
  • High-quality, original content is good. High-quality, original, non-text content is better. Original video content will generate a higher ranking than mere text will.
  • User experience is everything. If your website is frustrating to use (especially on a phone), your potential customers will likely take their business elsewhere.
  • Authority. Is your website linked as a source by other websites?
  • Keep keywords in the URL too. A numbered blog post is less than ideal for SEO. Blog posts and other links should include keywords in their URLs.

While this is only a shortlist, our SEO tools and services are proven to increase ranking and traffic to your websites.
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