Helpful Digital Marketing Articles
Integrating your Google Business page for posting new content is a good strategy for local businesses. Since Google has ended their social media platform Google+, they have now included a posting option with their local business maps and google search features.
A Business Listing Service is an important step to getting your business found by internet search engines and map services. Our Listing Sync Pro at Local View will list and lock your professional business information on 73 major listing sites including the Map Listings for Apple, Google, Bing, and Here. We also have add-ons for healthcare, restaurants, and other listing categories.
Remember the last time you went to the dentist for a regularly scheduled checkup? I do, and if your dentist is anything like mine you probably had a conversation something like this. “Are you a smoker?” “What?” I responded, “No. I’ve never been a smoker!” “Well, I noticed that your teeth are turning a little yellow… Maybe you drink coffee? “Well, sometimes I do…” I said, “Are my teeth really that yellow?!” I didn’t realize it at the time, but this dentist was using the value ladder strategy. I came in for a simple check-up and teeth cleaning after receiving a card in the mail and ended up leaving having also gotten a whitening done, and with a stack of papers about the benefits of braces under my arm!
One day, while scrolling through a popular social media website, I saw a video advertisement from an online education company that really illustrated the power of email marketing. They posed the question, “What do these two people have in common?” while pictures of President Obama and President Trump appeared on the screen. The answer? They both use email, and so do more than 3.8 billion others around the world. The point here is that email is an extremely effective distribution method, and can give people who use it correctly access that is nearly unlimited in scope.
Flannery O’Conner once said, “A story is a way to say something that can’t be said any other way.” When brands search for the perfect way to tell their audience what they bring to the table, a story is often the best way to sum up all the intangible ways a product or service can improve their lifestyle. But for those who work in the data-driven world of business, incorporating storytelling into your content marketing can have a learning curve.
Recent algorithm changes across social media sites have caused a serious decline in organic impressions. So, unless you’re prepared to put money behind every social post for your business, it’s time to adapt new strategies.
The “cookie law” or General Data Protection Regulation (GDRP), is in place to protect consumer privacy while they are online. Make sure you are in compliance with this updated law that went into effect on May 25, 2018.
Once you have established high-quality text content on your site, you can then focus on adding much more appeal to users by including some great video content marketing.
In order for small businesses to get a higher sales volume, it is necessary to increase website traffic significantly. Convert your visitors to customers and watch your business soar!
Don’t overlook your structured markups, i.e., rich snippets when creating or updating your website content. It can make you far more understandable to the search engines and more visible to your audience through consistently high rank in SERPs.