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Trending Brand Colors of 2022

Trending Brand Colors of 2022

Are you thinking of a rebrand for the year 2022? Or just looking at trending brand colors for next year? Whatever your reason, here’s an article on what colors will be super popular in 2022 and how you can incorporate them into your life!

Pastels

Pastels, the perfect color scheme for springtime.

In 2022 expect to see these pretty colors used in a more adventurous way and year round – not just seasonal. Geometric designs, paired with neon hues and utilizing a maximalism design style. That’s right, make pastels bold! Popular places you’ll see pastels:

  • Apparel

trending brand colors 2022 local view

  • Websites & Logos

trending brand colors 2022 local view   trending brand colors 2022 local view

  • Accessories

trending brand colors 2022 local view

Light, Airy & Earthy

Who doesn’t love a good, muted & neutral color palette?

On the flip side of pretty pastels is the light, airy and earthy vibe. This is a great contrast to the bright, retro color palettes that we have been seeing of late. You will begin to see a lot of natural hues incorporated into everyday life. Where will you likely see these colors?

  • Interior Design – this color palette for interior design gives a fresh and relaxing feel.

trending brand colors 2022 local view

  • Social Media Design – a laid back and open social media aesthetic is what you get when you pair neutral colors with social posts.

trending brand colors 2022 local view

  • Weddings – this has been an ongoing trend in the world of weddings. Give us all of the boho vibes!

trending brand colors 2022 local view

Jewel Tones

Make a statement with jewel tones.

Bold, bright and beautiful is how I would describe this color trend. Polar opposite from the light, airy and neutral trend, jewel tones give off a rich and deep toned atmosphere. Many describe jewel tones as moody. This color trend is versatile. You will see it being utilized for:

  • Brand Packaging

trending brand colors 2022 local view

  • Logos

trending brand colors 2022 local view

  • Beauty

trending brand colors 2022 local view

Vintage Floral Vibe

Floral is my jam.

Yes, floral can be a color. The color of when you walk through a garden and your senses are stimulated with hues of lavender and muted oranges and reds. The happiness it brings out in people is infectious. Take those happy colors and mix them with de-saturated color palettes and you get a vintage vibe. Where will you find these colors?

  • Art

trending brand colors 2022 local view

  • Brand Packaging

trending brand colors 2022 local view

  • Websites

trending brand colors 2022 local view

Pantone Color of the Year: Very Peri

Now, what we’ve all been waiting for… the Pantone color of the year for 2022:

trending brand colors 2022 local view

Since Very Peri is the color of the year, you will see it incorporated throughout many designers’ work whether that be graphic work, event design, you name it. Here you’ll find that pantone.com paired Very Peri with multiple other color palettes, almost all similar to the color palettes that will be trending in 2022 (Balancing Act – Pastels, Wellspring – Light & Airy, The Star of the Show – Neutral, Amusements – Jewel Tones). Will you be hopping on any of these color trends to enhance your brand or personal style?

Featured Five-Star Review: Parties & Props

Featured Five-Star Review: Parties & Props

Local View Digital Marketing of St. Louis is so proud to have received a 5-star review from Parties & Props Event Production Group.

Allison Hershberger – Owner & CEO

“I love working with Local View to manage our social media, they really understand our business and work to keep our social media game ‘top notch.'”

Thank You!

It is such a pleasure working with Parties & Props Event Production Group. Our Social Media team takes the amazing work of Parties & Props and showcases it in a professional and engaging manner on Facebook & Instagram. We are so happy to create magic through social media for Parties & Props every month. Check them out on social….

Awareness & Recognition In The Event Industry

Awareness & Recognition In The Event Industry

Do people know about your business?

There are 6 ways that you can build your awareness. Those 6 ways include:

Social Media

Search Advertising

Display Ads

Email Marketing

Instant Messaging/SMS Marketing

Video Ads

Awareness & recognition are the first steps in building up your brand and establishing a trust in your customers. Read our full guide on how to amplify your digital marketing strategy for your event industry business.

Download our Guide HERE.

Foolproof Digital Marketing Plan For Your Event Industry Business

Foolproof Digital Marketing Plan For Your Event Industry Business

Knowing what elements of digital marketing are appropriate for your business can be difficult. There are so many powerful tools that are available to use, and choosing the wrong ones can be a waste of precious resources. Creating a well-designed, updated website is a good first step, and will better inform you as to what your clients expect from a business like yours.

Finding out the aspects of digital marketing that you are already doing well and those that could use improvement is made easier through the use of our downloadable digital marketing plan template. This will help you optimize your resources, and satisfy your customers’ expectations of what your business can offer them. You will be able to map out a plan for future expansions, and prune away the superfluous. A clear digital marketing plan is a plan for success.

Download our full all-inclusive Event Industry Digital Marketing Guide HERE.

Conversion & Advocacy In The Event Industry

Conversion & Advocacy In The Event Industry

4 Tips For Increasing Sales

  • Make your website an interactive storefront where customers can book events or purchase directly from vendors.
  • Make sure your website contains the latest information about prices, available dates and times, shipping times, etc.
  • Create an app where customers can get discounts, event updates, confirmations, and notifications about their events or booking.
  • Reinforce your digital presence with traditional lines of communication, such as phone calls and in-person meetings.

3 Tips For Building Customer Loyalty

  • Win customers on social media platforms, such as Instagram and Facebook, by providing them with valuable content.
  • Thank your customers for posting reviews on social media or Google. Respond to negative reviews immediately. If handled appropriately, you may win a loyal customer.
  • Create content for your website aimed directly at your customers, such as helpful articles, links to positive reviews, blogs and newspaper articles, or posts showcasing current customers.

Download our full all-inclusive Event Industry Digital Marketing Guide HERE.

Searchability & Reputation In The Event Industry

Searchability & Reputation In The Event Industry

Searchability – Can People Find You?

The objective of digital marketing is simple: help more people find you and your business. Searchability is a big part of this, and begins with a well-designed and SEO optimized website.

A good SEO strategy spreads high quality & relevant keywords throughout your website. This helps search engines (hence: Search Engine Optimization) find your website and relate it to users’ searches more easily. Having these appropriate keywords placed throughout an attractive & easy to navigate site can give you the push you need to bring in a steady stream of traffic to your business.

There’s more to searchability than just SEO, though. Other great tools include Online Listings, PPC Advertising, and SEM.

Sites like Yelp and Google My Business are listing directories that allow users to easily find important information about your business, and are a good place for people to look at your reviews as well. Having these listings updated and accurate helps your searchability.

PPC Advertising stands for Pay-Per-Click advertising. Through this method you provide a payment to a search engine or other service based on your target keywords and how many people click on your ads. This is a great tool because in most cases, ads usually show at the top of the search before even the highest ranking organic results.

SEM stands for Search Engine Marketing. Similar to but separate from PPC advertising, SEM also involves paying for your site to appear higher up in search results. As per usual, customers will know its an ad but your chances of getting those clicks goes way up the higher you are on the SERP.

Reputation – Do People Trust You?

Trust is imperative to establishing a long-term relationship with a customer, or even for getting that first foot in the door. There are many ways to establish trust, and you should take advantage of as many of them as possible.

Delivering a good product/service is #1, but that’s a given. If what is provided doesn’t meet the consumers’ expectations, they’re outta there. But as far as digital marketing strategies to build trust, the most effective way to build trust is through customer reviews. Many people trust online reviews as much as a friend’s recommendation, so they play a big role. Not just positive reviews help either! Responding effectively to negative reviews can establish authority and trust with potential customers. It may seem like a lot to keep track of, but there are plenty of programs that allow you to use a simple dashboard that puts everything in one place.

Content marketing and social media are other great ways to build trust. These help you show expertise, give valuable insights or information, and connect with your customers on a deeper level to keep them updated on how great you and your business are!

Download our full all-inclusive Event Industry Digital Marketing Guide HERE.

Types Of Digital Marketing For The Event Industry

Types Of Digital Marketing For The Event Industry

Read the Event Industry Digital Marketing Guide Section 1 Summary first.

So, now you understand the importance of digital marketing in your industry, but where do you start?

It’s easy to get overwhelmed with all the possibilities when it comes to marketing your event industry business online. Let’s begin with looking at the types of digital marketing that are available to you.

Website

Visitors can discover you through searches, check your hours of operation and contact you directly through this “open 24/7 online storefront.” A user-friendly, customized, and optimized website is a tool every business in the event industry needs.

Search Engine Optimization (SEO)

Attract organic traffic to your website or social media pages with this strategic method of advertising. More than a few keywords sprinkled in to your page or post, true SEO creates a steady stream of organic visitors.

Social Media Marketing

Using the power of online platforms like Instagram, TikTok, Pinterest and others is a time and cost-effective way to reach potential customers. The ability to target the right demographic directly through the correct choice of platform makes this type of digital marketing an essential tool for growing your business.

Reputation / Review Management

Reputation management focuses on presenting a consistent brand perception across all communications channels, from your website to your social media platforms. Review management allows you to quickly track and respond to incoming reviews from various sites, bloggers or media outlets.

Pay-Per-Click Advertising (PPC)

Buying visits to your site is a great way to give your online marketing a push. As the name suggests, PPC advertising is when you pay for every click that your ad on a search engine gets. Search Engine Marketing (SEM) is similar in that you pay to place your ads on search engines like Google, Yahoo, or Bing.

Content Marketing

Providing valuable, relevant, actionable content to users through blogs, Instagram stories and other social media posts is an effective way to drive your organic traffic, find new customers or generate repeat sales through existing clients. They key to being successful with this type of digital marketing, aside from fresh, SEO optimized, appealing content, is consistency.

Email Marketing

Email lists are a fantastic and cost-effective way to alert your past or potential customers for sales, discounts, or event due dates.

Text/SMS Marketing

This quick and personal way to communicate with customers is incredibly effective, as studies show 98% of text messages are opened. Text and SMS are similar, but SMS offers more characters and a few extra perks.

Online Listings

Like the Yellow Pages of days gone by, no online marketing strategy is complete without accurate, up-to-date, online listings. These, many times, are the starting point for searches, launching customers off to your website, social pages, or physical location.

Discovering the best types of digital marketing to utilize for your unique business can be a bit of trial and error, especially if you are learning as you go. Finding the right approach for your demographic with their specific needs will be a bit easier now that you know a little about the tools available to you.

Download our full, all-inclusive Event Industry Digital Marketing Guide HERE.

The Importance Of Digital Marketing In The Event Industry

The Importance Of Digital Marketing In The Event Industry

Why Does the Event Industry need Digital Marketing?

Coordinating an event has always been about meeting the expectations of your customers. As long as their expectations of what they will experience are all met, or any surprises are minor and pleasant, the event will proceed smoothly. As more and more of the population becomes digitally aware, it becomes critical that the event industry keeps up with the expectation to have a strong digital presence, or customers will make choices that can best satisfy their modern digital expectations.

How Can Digital Marketing help your business?

Digital marketing expands the number of people who see and learn about events, venues, products, and services. social media presence, landing page, or email list

If your event requires a digital storefront for clients to communicate with you and each other quickly and efficiently, a strong social media presence can provide that. Venues from stadiums and theaters to restaurants and rental halls can reach a wide customer base by building a user-friendly, SEO-optimized website that acts as a digital storefront. A site that includes well-researched keywords can increase organic traffic. 

Where to Start?

With so many potential tools in the digital toolbox, the challenge is deciding which ones will be most effective for your business. An efficient, optimized digital presence will help you meet the expectations of potential customers, converting them to loyal, longtime clients. The first step is deciding which types of digital marketing will work best for your business.

Featured Five-Star Review: Child Evangelism Fellowship of the Greater Washington D.C. Metro Area

Featured Five-Star Review: Child Evangelism Fellowship of the Greater Washington D.C. Metro Area

Local View Digital Marketing of St. Louis is so proud to have received a 5-star review from Child Evangelism Fellowship of the Greater Washington D.C. Metro Area.

Mary Armstead – Secretary

“We recently engaged Local View, LLC for the development of a new website for Child Evangelism Fellowship of the Greater Washington D.C. Metro Area. Working with the team from Local View, LLC was pure joy. They exhibited a high degree of professionalism and expertise, were consistent in meeting all critical deadlines, and an absolutely beautiful website that is sure to encourage a high level of user engagement. A special thanks goes to Allison Rideout, who exhibited much patience throughout the entire design and development process, responding to a myriad of after-the-fact requests with great patience. We are very grateful to Allison and the entire team at Local View, LLC, and look forward to continuing our relationship with them as we move into the maintenance phase. It is with pleasure that I highly recommend the high-caliber team of Local View, LLC; they are fully equipped to expertly handle your website design, development and maintenance needs.”

Thank You!

It is such a pleasure working with Child Evangelism Fellowship of the Greater Washington D.C. Metro Area. Our Website Design team rocked it and created a whole new website with a refreshing look for their audience. We are excited to continue our relationship through maintenance of their website: https://cefwashingtondc.org.

Featured Five-Star Review: Experimax Shiloh

Featured Five-Star Review: Experimax Shiloh

Local View Digital Marketing of St. Louis is so proud to have received their first review – a 5-star review from Experimax of Shiloh.

Vince Ojeda – Owner

“Allie and the team at Local View took over our Google AdWords, uncovered what was not working with our previous vendor, and immediately fixed what needed to be fixed. Our web inquiries increased 30% within the first couple of months, store traffic picked up, and calls to the store increased as well. Overall sales were demonstrably better after Local View took over, and we strongly, highly recommend them to anyone looking to increase sales and/or visibility. Local View has proven to be the best that we have worked with in this space!”

Thank You!

It was such a pleasure working with Experimax of Shiloh. Our Google Ads team rocked it and revived their neglected ads account. Unfortunately, due to the pandemic, Experimax had to close their doors at the end of September. They will be missed in the community of Shiloh.

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