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Featured Five-Star Review: Experimax Shiloh – Local View

Featured Five-Star Review: Experimax Shiloh – Local View

Local View Digital Marketing of St. Louis is so proud to have received their first review – a 5-star review from Experimax of Shiloh.

Vince Ojeda – Owner

“Allie and the team at Local View took over our Google AdWords, uncovered what was not working with our previous vendor, and immediately fixed what needed to be fixed. Our web inquiries increased 30% within the first couple of months, store traffic picked up, and calls to the store increased as well. Overall sales were demonstrably better after Local View took over, and we strongly, highly recommend them to anyone looking to increase sales and/or visibility. Local View has proven to be the best that we have worked with in this space!”

Thank You!

It was such a pleasure working with Experimax of Shiloh. Our Google Ads team rocked it and revived their neglected ads account. Unfortunately, due to the pandemic, Experimax had to close their doors at the end of September. They will be missed in the community of Shiloh.

Featured Five-Star Review: Experimax Shiloh

Featured Five-Star Review: Experimax Shiloh

Local View Digital Marketing of St. Louis is so proud to have received their first review – a 5-star review from Experimax of Shiloh.

Vince Ojeda – Owner

“Allie and the team at Local View took over our Google AdWords, uncovered what was not working with our previous vendor, and immediately fixed what needed to be fixed. Our web inquiries increased 30% within the first couple of months, store traffic picked up, and calls to the store increased as well. Overall sales were demonstrably better after Local View took over, and we strongly, highly recommend them to anyone looking to increase sales and/or visibility. Local View has proven to be the best that we have worked with in this space!”

Thank You!

It was such a pleasure working with Experimax of Shiloh. Our Google Ads team rocked it and revived their neglected ads account. Unfortunately, due to the pandemic, Experimax had to close their doors at the end of September. They will be missed in the community of Shiloh.

Where To Start: Your First Website Design

Where To Start: Your First Website Design

So, you’ve decided to tackle your first website design project. Now where do you begin? We’ll give you our most valuable tips on just how to get started:

K.I.S.S. (Keep It Simple, Silly)

Whether you’re extravagant or a minimalist, it’s best to keep your first website project simple. When creating and designing a website, your task list can get rather daunting. Minimize your stress and stay within your comfort level. As a beginner, creating a landing page or a personal blog is a great place to start. As you grow more confident in your abilities to navigate website design, test the waters with a multi-page website or eCommerce site.

Get Your Creative Website Design Juices Flowing

There’s no place like Pinterest to get your creative juices flowing. If you have a specific design in mind or need a little inspiration, Pinterest is the place to go. Pinterest allows you to essentially create a mood board and layout all of your thoughts and ideas in one place. A mood board is your space to visualize and create the website of your dreams. So, go crazy and Pin away! Beyond Pinterest, simply Googling website design templates can open up a variety of resources.

Prep Your Content

Being prepared is key. Your content doesn’t have to be perfect, but just a representation of what you think you want your website to say. Having content prepared before hand helps you layout and accommodate your design with ease. You can always tweak your content before publishing, after you have the design and content laid out.

Get To It – Start Your Website Design

Starting your design may be intimidating, but if you are a go-getter self-starter then a simple YouTube tutorial or Google search will get you over that initial hump. Even if you are not necessarily a “self-starter,” simply searching the Internet for a little bit of help will guide you in the right direction.

If you have followed the tips that we’ve gone over so far, then starting your design should be a breeze. Having a keen eye for design and having a rough idea of what you would like your final product to look like helps tremendously. In the end, this is your first website design and will be a great step forward in your web design journey.

Feedback Is Your Friend

You may be terrified of what people will say about your first website design project, but there is no better way to learn than to receive feedback, take notes, and apply those valuable comments to your next project. Just remember, this is feedback on your website design project, not your character or your self-worth. Don’t let it discourage you. Let the feedback motivate you to improve your skills. There is always room for improvement in any hobby, profession or skill.

Now that you have your first website design project under your belt and you have received your constructive criticism you know whether designing websites is for you. Congrats to you if you have found your new happy place. No sweat if this just isn’t your cup of tea. Our team of trained and professional web designers are here for you! Call 314-866-7886 or email allison@localview.link to book a consultation for your next website project.

Where To Start: Your First Website Design – Local View

Where To Start: Your First Website Design – Local View

So, you’ve decided to tackle your first website design project. Now where do you begin? We’ll give you our most valuable tips on just how to get started:

K.I.S.S. (Keep It Simple, Silly)

Whether you’re extravagant or a minimalist, it’s best to keep your first website project simple. When creating and designing a website, your task list can get rather daunting. Minimize your stress and stay within your comfort level. As a beginner, creating a landing page or a personal blog is a great place to start. As you grow more confident in your abilities to navigate website design, test the waters with a multi-page website or eCommerce site.

Get Your Creative Website Design Juices Flowing

There’s no place like Pinterest to get your creative juices flowing. If you have a specific design in mind or need a little inspiration, Pinterest is the place to go. Pinterest allows you to essentially create a mood board and layout all of your thoughts and ideas in one place. A mood board is your space to visualize and create the website of your dreams. So, go crazy and Pin away! Beyond Pinterest, simply Googling website design templates can open up a variety of resources.

Prep Your Content

Being prepared is key. Your content doesn’t have to be perfect, but just a representation of what you think you want your website to say. Having content prepared before hand helps you layout and accommodate your design with ease. You can always tweak your content before publishing, after you have the design and content laid out.

Get To It – Start Your Website Design

Starting your design may be intimidating, but if you are a go-getter self-starter then a simple YouTube tutorial or Google search will get you over that initial hump. Even if you are not necessarily a “self-starter,” simply searching the Internet for a little bit of help will guide you in the right direction.

If you have followed the tips that we’ve gone over so far, then starting your design should be a breeze. Having a keen eye for design and having a rough idea of what you would like your final product to look like helps tremendously. In the end, this is your first website design and will be a great step forward in your web design journey.

Feedback Is Your Friend

You may be terrified of what people will say about your first website design project, but there is no better way to learn than to receive feedback, take notes, and apply those valuable comments to your next project. Just remember, this is feedback on your website design project, not your character or your self-worth. Don’t let it discourage you. Let the feedback motivate you to improve your skills. There is always room for improvement in any hobby, profession or skill.

Now that you have your first website design project under your belt and you have received your constructive criticism you know whether designing websites is for you. Congrats to you if you have found your new happy place. No sweat if this just isn’t your cup of tea. Our team of trained and professional web designers are here for you! Call 314-866-7886 or email allison@localview.link to book a consultation for your next website project.

Event Industry Professional Interview: Allison Hershberger, Parties & Props

Event Industry Professional Interview: Allison Hershberger, Parties & Props

 

At Local View Digital Marketing we are always asking questions and learning new things on a daily basis. It is our job to ask, listen and understand a clients business. That way we can take best practices and apply them to our strategic digital marketing plans for each individual client.

Our Local View St. Louis executive, Allie, has recently entered into the digital marketing realm of the event industry. We wanted to learn a little bit more about what event industry professionals are saying about digital marketing. So we reached out to some event industry professionals and asked them a few questions. Our second professional is Allison Hershberger, the CEO and President of Parties & Props. Read her interview below:

 

event industry professional interview Allison Hershberger

Allison Hershberger, CEO / President

Q: Biggest challenge you face in getting new clients?

A: Them knowing we are here and understanding what we do as a company.

Q: On-going challenge you face getting online reviews?

A: Asking clients to do them, following up, following through.

Q: What social platforms do you find most beneficial for your business?

A: Facebook & Instagram.

Q: What has been your most rewarding moment on the job?

A: Each event is rewarding when you are able to bring a clients vision to life and exceed their expectations.

Q: Do you believe digital marketing is essential for your business? Why or why not?

A: Essential. It showcases who we are as an organization and broadens our reach.

Q: When it comes to your website, social media, online reviews, etc. what do you find most important for your business?

A: They all work in tandem with one another and if utilized well can really help propel your business.

How To Write Your First Welcome Email Series

How To Write Your First Welcome Email Series

Let’s face it, you have a long list of potential customers sitting in an email list buried in your computer somewhere. Well you have gotten as far as collecting the emails – now what are you going to do with them? Don’t let this list of opportunity get away from you.

Create a welcome email series. What does this mean? It means, as soon as someone enters their email somewhere on your website or is manually entered into a certain list, send off an automated string of emails welcoming them to your community and offer something of value to them. The benefit of this is having a consistent presence in a potential customer’s inbox. Now, to make this welcome series successful, it is all about what or how you introduce your company in that first email. What is your offer? How are you saying “Hello?” How will your potential customer benefit from this series of emails?

Here is a run down of how to create a welcome email series and what to include in those emails to turn prospects into happy customers:

First: How Many Emails Are In A Welcome Series?

This is dependent on you. How many emails can you send out to a potential client with valuable information? Hopefully more than one. The point of a welcome email SERIES is to send multiple emails. We recommend at least sending two.

  1. Introduction / Welcome to the company.
  2. Email with information to engage further with the company.

But, of course, we always encourage sending more. For an effective email series, send between 4 and 6 emails. We’ll go over how to space the emails out later on.

Second: What Is Your Goal For This Welcome Series?

You’ve decided how many emails are going to be included in your welcome series. Now, what is your overarching goal for this series? Here are a few common goals to help get you started:

  1. Sell to new prospects
  2. Cross-sell or up-sell to returning customers
  3. Provide new / beneficial information
  4. Present customer testimonials
  5. Request feedback / testimonials

Once you have a goal in mind, you want to start laying out what your emails are going to say. Read on to learn how to configure your emails.

Third: How To Layout Your Emails

You want each email to be as effective as the last. Here is a layout of how to welcome new prospects into the your company’s community:

  1. Email One: Welcome
  2. Email Two: Introduce how your company works
  3. Email Three: Iterate what the prospect can expect from you
  4. Email Four: Explain what you need from the prospect to give them the most benefit
  5. Email Five: Request feedback

Throughout each of these emails is the opportunity to include a call to action (CTA) that best represents the goal you have chosen for your welcome email series. This layout can also act as a warm up to selling or up-selling a prospect or customer. Utilize this layout to your advantage.

Last: Send It!

You’ve chosen the amount of emails you want to send, established your goal and have laid out your emails. The next step is to just send it! Watch the automation play out. Track your results. Use those results to your advantage after the welcome series has ended. How can you capitalize on those who have made it through and interacted throughout the whole series? Create another series!

We have all suffered from writer’s block. If this is you and you just can’t make it through this welcome email series, our email marketing team is here to help! Call 314-866-7886 or email allison@localview.link.

 

How To Write Your First Welcome Email Series – Local View

How To Write Your First Welcome Email Series – Local View

Let’s face it, you have a long list of potential customers sitting in an email list buried in your computer somewhere. Well you have gotten as far as collecting the emails – now what are you going to do with them? Don’t let this list of opportunity get away from you.

Create a welcome email series. What does this mean? It means, as soon as someone enters their email somewhere on your website or is manually entered into a certain list, send off an automated string of emails welcoming them to your community and offer something of value to them. The benefit of this is having a consistent presence in a potential customer’s inbox. Now, to make this welcome series successful, it is all about what or how you introduce your company in that first email. What is your offer? How are you saying “Hello?” How will your potential customer benefit from this series of emails?

Here is a run down of how to create a welcome email series and what to include in those emails to turn prospects into happy customers:

First: How Many Emails Are In A Welcome Series?

This is dependent on you. How many emails can you send out to a potential client with valuable information? Hopefully more than one. The point of a welcome email SERIES is to send multiple emails. We recommend at least sending two.

  1. Introduction / Welcome to the company.
  2. Email with information to engage further with the company.

But, of course, we always encourage sending more. For an effective email series, send between 4 and 6 emails. We’ll go over how to space the emails out later on.

Second: What Is Your Goal For This Welcome Series?

You’ve decided how many emails are going to be included in your welcome series. Now, what is your overarching goal for this series? Here are a few common goals to help get you started:

  1. Sell to new prospects
  2. Cross-sell or up-sell to returning customers
  3. Provide new / beneficial information
  4. Present customer testimonials
  5. Request feedback / testimonials

Once you have a goal in mind, you want to start laying out what your emails are going to say. Read on to learn how to configure your emails.

Third: How To Layout Your Emails

You want each email to be as effective as the last. Here is a layout of how to welcome new prospects into the your company’s community:

  1. Email One: Welcome
  2. Email Two: Introduce how your company works
  3. Email Three: Iterate what the prospect can expect from you
  4. Email Four: Explain what you need from the prospect to give them the most benefit
  5. Email Five: Request feedback

Throughout each of these emails is the opportunity to include a call to action (CTA) that best represents the goal you have chosen for your welcome email series. This layout can also act as a warm up to selling or up-selling a prospect or customer. Utilize this layout to your advantage.

Last: Send It!

You’ve chosen the amount of emails you want to send, established your goal and have laid out your emails. The next step is to just send it! Watch the automation play out. Track your results. Use those results to your advantage after the welcome series has ended. How can you capitalize on those who have made it through and interacted throughout the whole series? Create another series!

We have all suffered from writer’s block. If this is you and you just can’t make it through this welcome email series, our email marketing team is here to help! Call 314-866-7886 or email allison@localview.link.

 

Local View Digital Marketing Academy Launch

Local View Digital Marketing Academy Launch

 

ANNOUNCING: The launch of the first ever Local View Digital Marketing Academy!

At Local View Digital Marketing we love learning new things. We are advocates for learning something new everyday. So, we wanted to pass our love for learning onto you — our client, our fans, our audience. Basically anyone that wants to learn the tips and tricks to digital marketing, how to use our DIY services that we offer and so much more! Learn in a matter of minutes and expand your digital marketing knowledge horizon.

Launching on August 23, 2021. Stay tuned….

Subscribe to our YouTube Channel.

 

Event Industry Professional Interview: Aaren Muex, Divine Events

Event Industry Professional Interview: Aaren Muex, Divine Events

 

At Local View Digital Marketing we are always asking questions and learning new things on a daily basis. It is our job to ask, listen and understand a clients business. That way we can take best practices and apply them to our strategic digital marketing plans for each individual client.

Our Local View St. Louis executive, Allie, has recently entered into the digital marketing realm of the event industry. We wanted to learn a little bit more about what event industry professionals are saying about digital marketing. So we reached out to some event industry professionals and asked them a few questions. Our first professional is Aaren Muex, the founder and owner of Divine Events. Read her interview below:

 

event industry professional interview Aaren Muex

Aaren Muex, Founder & Owner

Q: Biggest challenge you face in getting new clients?

A: Getting noticed!

Q: On-going challenge you face getting online reviews?

A: Our clients are really good about posting online reviews when we ask them…We just have to remember to ask. 

Q: What social platforms do you find most beneficial for your business?

A: Instagram for the Social and Facebook & LinkedIn for the Corporate.

Q: How do you manage event promotion, including social media outreach and email campaigns?  

A: Currently we use different platforms for event promotion depending on the guests we are interested in reaching out to. 

Q: What has been your most rewarding moment on the job?

A: Social – when the Bride & Groom finish the ceremony married and excited. Corporate – when the event is in full swing and the clients are relaxed after meeting goal. 

Q: Do you believe digital marketing is essential for your business? Why or why not?

A: I do. I have seen the wonders it makes for other companies and have decided to invest in good digital marketing for ours. 

Q: When it comes to your website, social media, online reviews, etc. what do you find most important for your business?

A: All 3 are important for our business. Social Media gets our clients to our website and online reviews helps pursade the clients to book with us. 

How To Level Up Your Website With A New Brand

How To Level Up Your Website With A New Brand

Your website needs a refresh – it’s outdated, clunky and just isn’t appealing to the eye anymore. What can you do? Maybe it’s time for a brand update. Here are 4 of our best web design tips to update your brand and stand out:

1. Rock Your Logo

What is the first thing a person thinks of when they see two golden arches? McDonald’s. What about a pink bell on a purple arched background? Taco Bell. These well known fast food restaurants have associated their simple logos with their name, product and service.

Your logo is a representation of your business. So ROCK it! Embrace it! Love it! As time passes by and styles change, give your logo a face lift. You don’t have to redo it completely. But, sprucing it up a bit never hurts. It’s called refreshing your brand, and it can do wonders for your website and overall business. See how Taco Bell did it over the years?

brand refresh Local View Digital Marketing

Reference: 1000logos.net

When a customer visits your website, show off your logo loud and proud. In the header and in the footer, that way it shows up on every page. Repetition, repetition, repetition. People will remember your business’ name and associate it with your rockin’ logo. If you’re just getting started putting together your brand, check out  this article on how to create a memorable logo.

2. Choose Your Color Palette

Bold, subtle, bright, neutral. A signature color palette will level up your website and brand in a heartbeat. Remember our first tip to refreshing your brand – Rock your logo. Once you have your logo designed and ready to go, pull your color palette from your logo. Add complimentary colors to create a variety. Voila! You have a color palette picked out and ready to design your brands website.

brand refresh Local View Digital Marketing

A few things to keep in mind while navigating your color palette journey:

  1. Think about the meaning of colors. Yellow = happy, Blue = loyal & trustworthy, Orange = warmth. What kind of feeling do you want your brand, logo, website to emanate?
  2. Don’t have too many colors in your palette. A good rule of thumb for how many colors to keep in your palette is 3 to 4 – your base color, your accent color(s) and your neutral color.
  3. Ask for opinions. Sharing is caring. You want your brands color palette to be appealing to everyone, not just yourself. Get family members and friends to weigh in on the look of your logo and color palette. This will help reduce a quicker than expected brand refresh.

3. Utilize Fun Fonts & Typography

It’s not all about pretty pictures anymore. Since the dawn of the minimalist style, playing with fonts and typography have been all the rage. You know the saying “less is more.” Well, when it comes to building your website – “less is more.” White space isn’t bad. In fact, it gives your website a clean look and is easily navigable for your customers. Less clutter = streamlined conversions. Typography gives you the opportunity to be creative and stand out against competitors in a unique way.

“Simplicity is the keynote of all true elegance.” – Coco Chanel

Coco Chanel said it best. Simplicity is elegance. Keep it simple and all of your website visions will fall into place (ideally).

4. Smooth Talk Your Customers

It IS what you say and it IS how you say it. You want to keep your readers’ attention, right? Use language that is unique but can still get your point across clearly. It’s one thing to have something interesting to say, it’s a whole new level when you can speak what you have to say in a captivating tone that will keep your readers’ interest and have them coming back for more. Taken from a great resource on how to brand your content: Choose your lingo. “This is how you say stuff! Whether it’s written, audio or video, it’s about the words you choose to communicate your messages.” – Content Mavericks, by Andrew and Pete.

We have given you our top 4 web design tips for leveling up your website, now it’s your turn to put it into action – refresh your brand, give your website a new look. Think of all the website traffic you could gain and new customers to convert. If you can’t face the brand refresh alone, our website design experts are here to help. Call 314-866-7886 or email allison@localview.link. You can check out our transparent pricing here!

 

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