Your Business

  • What is the purpose of your business?
  • What are the products and services you offer?
  • What is your value proposition?
  • How are you communicating your value proposition?
  • What differentiates you from the competition?

Your Resources

  • What is my marketing budget and how am I using it?
  • Who are my team members (vendors, and staff)?
  • What are the skills of my business team?
  • What are the marketing technologies I currently own?
  • How can I maximize the marketing resources I own?
  • What are other technologies I could / should be using?

Your Content System

  • Who is your target audience (Persona, Demographics)?
  • What are your target channels (Web, Social, Email, PPC)?
  • What is your frequency of publication?
  • What is your production process?
  • How do you integrate SEO research?
  • At what stage do you do your proofreading?

Your SEO Strategy

  • What is the purpose of your website?
  • What is / is not SEO friendly about your website?
  • What are your top three competitor doing with keywords?
  • What are your competitors longest running PPC adds?
  • What are your competitors doing with social keywords?
  • What keywords can you use as part of your goals?

Your Quality Reporting

  • What analytics do you use and what are they telling you?
  • What are your website conversion rates?
  • What are the eMail stats telling you?
  • What are your social media stats telling you?
  • How are demographics collected from new customers?
  • What do you need to change in points 1 through 5?

Digital Marketing Review Download

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Local View LLC

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19410 Highway 99, Suite A
Lynnwood, WA 98036

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Serving The Seattle Area Including Bellevue, Kirkland, Kenmore, Edmonds, Mukilteo, Everett, Mount Lake Terrace, Bothell, Mill Creek | A Digital Marketing Agency