Digital Marketing Review Download

Your Business

• What is the purpose of your business?
• What are the products and services you offer?
• What is your value proposition?
• How are you communicating your value proposition?
• What differentiates you from the competition?

Your Resources

• What is my marketing budget and how am I using it?
• Who are my team members (vendors, and staff)?
• What are the skills of my business team?
• What are the marketing technologies I currently own?
• How can I maximize the marketing resources I own?
• What are other technologies I could / should be using?

Your Content System

• Who is your target audience (Persona, Demographics)?
• What are your target channels (Web, Social, Email, PPC)?
• What is your frequency of publication?
• What is your production process?
• How do you integrate SEO research?
• At what stage do you do your proofreading?

Your SEO Strategy

• What is the purpose of your website?
• What is / is not SEO friendly about your website?
• What are your top three competitor doing with keywords?
• What are your competitors longest running PPC adds?
• What are your competitors doing with social keywords?
• What keywords can you use as part of your goals?

Your Quality Reporting

• What analytics do you use and what are they telling you?
• What are your website conversion rates?
• What are the eMail stats telling you?
• What are your social media stats telling you?
• How are demographics collected from new customers?
• What do you need to change in points 1 through 5?