4 Phases Of Inbound Marketing *

Written by David Cuff

May 24, 2015

inbound marketing methodologyAlso, here are 3 Principles of Inbound Marketing To Keep In Mind…

[1] 80% of business decision-makers prefer to get company information in a series of  articles versus an advertisement.

[2] Create Semi-fictional representations of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations, and goals. These are called Personas.

[3] Your content is your marketing toolkit.  Things like blogs, interactive tools, photos/infographics, videos, and eBooks/ presentations work to attract, convert, close, and delight.                          *Article take from Hubspot Training Academy.


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