80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.
 Create Semi-ﬁctional representations of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations, and goals. These are called Personas.
 Your content is your marketing toolkit. Things like blogs, interactive tools, photos/infographics, videos, and eBooks/ presentations work to attract, convert, close, and delight. *Article take from Hubspot Training Academy.